Outreach and Extension

Activity	Sub Activity	Tools
Awareness Generation	Village Level Meetings	Group meetings by trained staff
	Advocacy	One to one meetings with Government officials and PRI Representatives
	Literature Distribution	General purpose as well as theme based
	Organizing of Events	Objective based for different categories of farm units
	Awards	Performance in production and quality oriented
Database Preparation	Information Collection	One to One meetings at farm level by volunteers and field staff
	Data Entry	By field staff on IT platform
	Data Analysis	By project team based on custom designed software
	Reports Generation	By experts
Linkage Services	Related to banking, finance, credit, insurance, etc. to be delivered as and when required.

Technology Transfer

Activity	Sub Activity	Tools
Technology Need Assessment	Field Visits	Group meetings by trained staff along with Reserch and Scientific Institutions.
	Demonstrations	General purpose as well as Theme based such as Fertility and Pest Management
	Trials	Objective based for different technology options for Planting Materials, Seeds, Tools, Equipments, etc.
Technology Package Development And Online Know-how Dissemination	Information Collection based on Field Data	Records collected from the field
	Data Entry	By experts on IT platform
	Data Analysis and Technology Package Development	By experts and project teams based on custom designed software
	Delivery	Through Contact Centers

Procurement Management

Activity	Sub Activity	Tools
Planning	Procurement Estimates	Database analysis verified by field visits
	Logistics Planning	By deputation of supply chain management team
	Understanding Quality	By field staff during field visits
Negotiations and Agreements	Development of Offers	Discussions and decisions based on feedback from the field and as per the requirements from clients
	Negotiations for Modifications	Discussions and decisions between growers and clients
	Agreements and Contracts	By field staff through personal visits
Actual Procurements	Packaging Materials	Quantity and distribution arrangements
	Harvest and Post Harvest Operations at Farm	By field staff during field visits as well as during harvest
	Transport	To be arranged by clients in consultation with Morarka Foundation. However during procurement, responsibility can be assigned to Morarka Foundation
	Collection Point Management
	Financial Transaction Management
Documentations	To be decided through mutual discussions

Brand Equity Management

Through Social Entrepreneurial Initiatives:

• Identification of Social Entrepreneurs
• Training of Social Entrepreneurs
• Support to Social Entrepreneurs
• Linkages for Social Entrepreneurs
• Monitoring of Social Entrepreneurs
• Capacity Building of Social Entrepreneurs

Morarka Foundation has developed a methodology to deliver development services through Social Entrepreneurs. Linkage with commercial interests provides sustainability to this delivery mechanism.